Because of two years of pandemic, some standards may have changed;   the standard of dress (casual Friday a couple of days a week), fewer meetings, long periods   of marketing inaction.   That inaction can lead to problems for your business.

You Need to Remain Visible

There is a very simple marketing mantra:

'Stay in front of the people you know, over and over again, in a way that positions you as a likeable expert'.

Is that all?   Not quite, but live up to that rule and things can happen for you.

People stumble on the 'over and over' part, but they don't forget to be likeable or an expert.

What happens most is they stop marketing, either too busy, or distracted, or complacent.

Stop marketing and eventually the phone stops ringing too.

A Bit is Way Better Than Nothing

If you want people to remember you and refer you, you need to find some way to stay top of mind.

There are other, even small, ways to stay visible:

- A regular newsletter or blog

- Send emails to people you know, keep them informed

- Show up at networking events on a regular basis so people get to know you better

- Post updates on Linked-In, comment on other posts

- Send birthday cards, meet for coffee and talk, don't sell

- Do something!

Would More be Better?

Sure.   It's certainly better to train for a marathon than occasionally walk around the block.   However, the walk is still way better than just sitting around.

Marketing works the same way.   If your program vanishes for months at a time, you might too.

Here's the Bottom Line (finally!)

Marketing is messy and unpredictable, where results may arrive some time down the track.   It can even be ignored for a long time without noticing a negative impact.

Until, one day, you have a problem.

So, if your strategy is to sit around hoping for something to turn up (hope is not a viable strategy), look for ways to be and stay visible.

It's easy to do and as you start to see results, who knows,   you may be inspired and even develop a grown-up marketing program, or train for a marathon.